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Establishing A Coalition Of Swiss Schools As The Main Choice Of Hospitality Studies In Africa - INK Business Design

 

Hospitality Conference Africa

INK created HCA in response to the Swiss Education Group’s need for a platform to create more awareness and generate interest towards hospitality education in Nigeria.

 

How INK Executed It

INK developed and facilitated events in Lagos and Abuja which have led to a good number of Leads and Conversions for the Swiss-based group of universities.

 

Results so far

With a Lean and Limited budget, INK was able to create a tailored Conversion funnel which helped generate;

  • 250% more Leads than the client’s expectation in the Lagos event
  • Notable buzz about Hospitality which got people calling in for enquiries

 

INK plans to replicate the successes in Nigeria in East Africa, starting with Kenya

The results were tremendous as we were able to generate required Leads for the event.