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Samuel Akingbade, Author at INK Business Design

Canadian rap-star, Drake, has recorded exponential success with chart-topping tracks and platinum albums since 2010 in an industry often defined by flash-in-the-pan successes.  Drake easily comes to mind when you think of ridiculous viral dance moves that blowup meme charts. Remember one of his hit songs,...

Last month, the tech and content community was agog when Google’s CEO Sundar Pichai stormed Lagos for the Google for Nigeria event. There were loads of google products and initiatives on showcase. However, it was Street View on Google Maps that provided the “ahaa!” moment. Street...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]Much like how modes of communication have evolved over the years, PR, like a persistent virus, has managed to evolve as well. Its journey might have had a lot of bumps, falls and fatigued attempts at...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]Consumers change, Trends change, Regimes change…everything changes! The world of marketing has also changed over the past few years, from the Sales funnels that replicated the traditional marketing tactics, to the use of influencers to “promote...