Legend Edition: Pelé

The Legend Edition is a series of youth development clinics focused on inspiring excellence. The conveners – Winihin Jemide Series (WJS) decided to focus on Sports development amongst Nigerian youth in 2016. This edition was billed to feature the athlete of the century: Edson Arantes do Nascimento (Pelé).


WJS approached INK to oversee the Marketing and Branding of the event with emphasis on digital.


INK delivered a nationwide communications campaign landing key partnerships with a variety of State Governments, agencies and corporate entities.


There were various unique challenges with running this type of campaign, with a tight budget being one of them. We were able to pull such impressive figures over a 4- week campaign:


Total Reach on Social Media: 8,094,871
Engagement Rate: 12% (Marketing Average – 4%)


The goal of the Digital Communications Campaign?


“Blast it to every corner of the Nigerian Home”


And INK delivered just that.


The results were tremendous as we were able to generate required Leads for the event.