We have worked with our AMINAmerica partner Simantel (as part of a global team of agencies) to deliver Africa-wide VOD & VOC research towards Caterpillar’s global ‘All Day, Every Day’ campaign and the launch of its new EM Solutions service.

The research process involved curated methodology for the African region and its peculiar challenges. The result was an insightful view of the African market and its potential to be a major Heavy Industrial Machinery market.


The Work

– Voice of Dealer research

– Voice of Customer research

– Visual Design