The 2019 Presidential elections in Nigeria was a gargantuan contest of messaging. This battle cut across the different platforms of Print, Digital, and Social media; a strategic tussle ensued over who could captivate more minds and hearts and above all else, attract and hold the...
Ever wondered how you can create efficiency in your day to day operations by monitoring how you interact with your customers, manage tasks and make key data easily accessible? Oh, and also have an organized business whereby you never miss a potential customer? I mean...
Canadian rap-star, Drake, has recorded exponential success with chart-topping tracks and platinum albums since 2010 in an industry often defined by flash-in-the-pan successes. Drake easily comes to mind when you think of ridiculous viral dance moves that blowup meme charts. Remember one of his hit songs,...
Big or small, all brands crave success. Success with customer try-outs, adoption and ultimately advocacy. Over time, trust has become the universal currency for a lot of brands. Unlike the Bitcoin buzz, however, we know how this currency works. What the consumers think about your brand...
While work never gets boring at INK HQ, our yearn for a team bonding experience and adventure got the INK team to take a road trip to Cotonou, Republic of Benin. We decided to take a break from the conventional and experience something different. You’d think...
Last month, the tech and content community was agog when Google’s CEO Sundar Pichai stormed Lagos for the Google for Nigeria event. There were loads of google products and initiatives on showcase. However, it was Street View on Google Maps that provided the “ahaa!” moment. Street...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]Much like how modes of communication have evolved over the years, PR, like a persistent virus, has managed to evolve as well. Its journey might have had a lot of bumps, falls and fatigued attempts at...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]Consumers change, Trends change, Regimes change…everything changes! The world of marketing has also changed over the past few years, from the Sales funnels that replicated the traditional marketing tactics, to the use of influencers to “promote...